Cookie Policy
Introduction
At Hyperglance (“we”, “us”, “our”), we use cookies and similar technologies on hyperglance.com (“Website”). This policy explains what they are, why we use them, and how you can control them.
Our cookie banner does not load non-essential cookies unless you give permission. If you consent, we may set cookies for Google Analytics, Google Ads, HubSpot, and LinkedIn to help us understand site usage, measure marketing performance, and improve how we communicate with visitors.
1) What Are Cookies?
Cookies are small text files placed on your device by websites you visit. They help websites work properly, run more efficiently, and provide useful information to site owners.
- Session cookies are deleted when you close your browser.
- Persistent cookies remain until they expire or you delete them.
We also use similar technologies, such as local storage and pixels. For simplicity, we refer to all of these as “cookies.”
2) How We Use Cookies
- Make the site work, including remembering your cookie choices and protecting forms
- Understand how people use the site so we can improve content, navigation, and performance
- Measure marketing effectiveness, including which ads, campaigns, or pages lead to demo requests or other inquiries
Where cookies involve personal data, we process that data in line with our Privacy Policy.
3) Your Choices & Our Legal Basis
- Strictly necessary cookies are used to provide the service you request, such as security and remembering your cookie preferences. These do not require consent.
- Analytics and advertising cookies are only set after you give consent.
4) What We Load (By Category)
A. Strictly Necessary (Always On)
Purpose: Enables essential functionality such as security, accessibility, and storing your cookie preferences.
Examples: Consent status cookies and WordPress session cookies for logged-in administrators.
Control: These cookies cannot be switched off without affecting site function, although you can still block them in your browser.
| Cookie Name | Domain | Purpose | Expiry |
|---|---|---|---|
| seopress-user-consent-accept | .hyperglance.com | Remembers your cookie consent choice. | 30 days |
B. Performance & Analytics (Consent-Based)
Tools: Google Analytics 4 (GA4) and HubSpot tracking cookies.
Purpose: Helps us understand how visitors use our site, which pages and resources are most useful, and how visitors interact with forms and key actions. We use this information to improve the site and our content. No analytics cookies are set unless you consent.
Control: Off by default. Enabled only if you consent.
| Cookie Name | Domain | Purpose | Expiry |
|---|---|---|---|
| _ga | .hyperglance.com | Distinguishes users and collects usage data for Google Analytics. | ~2 years |
| _ga_[PROPERTY_ID] | .hyperglance.com | Persists session state for Google Analytics. [PROPERTY_ID] varies by site. | ~2 years |
| __hstc | .hyperglance.com | Main HubSpot visitor tracking cookie. Tracks visits, timestamps, and session number. | 6 months |
| hubspotutk | .hyperglance.com | HubSpot visitor identifier used to recognize repeat visitors and help deduplicate form submissions. | 6 months |
| __hssc | .hyperglance.com | HubSpot session cookie used to determine whether HubSpot should increment the session number and timestamps in __hstc. | 30 minutes |
| __hssrc | .hyperglance.com | HubSpot session reset cookie used to determine whether the visitor has restarted their browser. | Session |
C. Advertising & Conversion (Consent-Based)
Tools: Google Ads and LinkedIn Insight Tag. We may also use HubSpot to manage or report on campaign attribution where relevant.
Purpose: Helps us measure the effectiveness of advertising, understand which campaigns lead to useful actions such as demo requests, and improve our targeting and reporting. These cookies may support attribution across sessions and devices.
Control: Off by default. Enabled only if you consent.
These cookies only load if the relevant tools are installed and you give consent.
| Cookie Name | Domain | Purpose | Expiry |
|---|---|---|---|
| _gcl_au | .hyperglance.com | Used by Google Ads to store and measure ad efficiency and conversions. | 90 days |
| _gcl_aw | .hyperglance.com | Stores ad click information to help attribute conversions to Google Ads. | 90 days |
| _gcl_dc | .hyperglance.com | Stores ad click information for Google advertising products when enabled. | 90 days |
| _gcl_gb | .hyperglance.com | Helps store campaign information for Google Ads when enabled. | 90 days |
| _gac_gb_<wpid> | .hyperglance.com | Stores campaign information for Google Ads. The ID varies by site and configuration. | 90 days |
| _gcl_gs | .hyperglance.com | Helps measure ads and support conversion attribution when enabled. | 90 days |
| IDE | .doubleclick.net | Used to serve and measure ads across the web. | 13 months (UK/EEA) |
| test_cookie | .doubleclick.net | Checks whether the browser allows cookies. | 15 minutes |
| li_gc | .linkedin.com | Stores consent choices for LinkedIn non-essential cookies. | 6 months |
| UserMatchHistory | linkedin.com | Supports LinkedIn Ads ID syncing and attribution. | 30 days |
| AnalyticsSyncHistory | .linkedin.com | Stores information about the timing of synchronization with LinkedIn analytics cookies. | 30 days |
| lms_ads | .linkedin.com | Used by LinkedIn to identify members off LinkedIn for advertising and attribution. | 30 days |
| li_fat_id | .hyperglance.com | LinkedIn first-party identifier used for conversion tracking, retargeting, and related analytics. | 30 days |
D. Functional Features
Purpose: Supports features such as forms, demo requests, and similar visitor interactions.
Tools: HubSpot forms and related contact tools, where enabled.
Control: Some of these features may rely on strictly necessary cookies or on HubSpot cookies already listed above. We do not currently list a separate standalone set of functional marketing cookies for these features.
5) Managing Cookies
- Cookie Settings: Use the banner link to accept or reject cookies at any time.
- Browser Controls: Most browsers let you block or delete cookies. Doing so may affect site functionality, especially for strictly necessary cookies. You can also clear local storage and site data in your browser.
6) Third Parties & International Transfers
If you consent to analytics or advertising cookies, limited data may be shared with providers such as Google, HubSpot, and LinkedIn. These providers may process data on servers outside the UK or EEA. For more information, see our Privacy Policy.
7) Changes To This Policy
We may update this policy to reflect changes in the cookies we use, new technology, or legal requirements. We will update the “Last Updated” date and, where needed, prompt you to review your preferences.
8) Contact Us
If you have any questions about this policy or our use of cookies, please contact us.
Last Updated: April 7, 2026
Hyperglance (hyperglance.com)